I'm Caroline.

Experience

The Scion Group. Brand Associate. Creative and Reputation Management.

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• Maintains and clarifies creative strategy for a family of 8 brands across a national portfolio of 143 hospitality-driven communities

• Provides creative direction of marketing assets and campaign materials across print, digital, and environmental touchpoints

• Oversees reputation strategy by monitoring reviews, escalating risks, and guiding site-team response efforts

• Coordinates design and production of promotional merchandise and collateral for campaigns across all communities

• Manages relationships with creative vendors to ensure brand alignment, production quality, and on-time delivery

• Leads the development of creative materials for internal conferences serving 400+ attendees

• Drafts and audits marketing and website copywriting for brand consistency 

• Creates fresh, brand-aligned concepts that blend storytelling with operational goals to elevate resident and team experiences

Inigo Communications. Promotions. Account Management.

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• Managed account relations and event production for United Airlines Safety and Guatemala Mission Coffee

• Took initiative in the long-term partnership with PR Agency Golin by leading internal team relationship management

• Assumed responsibility for managing all forward-facing brand initiatives to maintain a consistent brand image

• Fostered strong client relationships by addressing inquiries and providing strategic guidance

• Monitored industry trends and competitors to stay informed of market dynamics and engagement opportunities

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Edgewater Chamber of Commerce. Design and Marketing. 

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• Led the rebranding and UX overhaul of the Edgewater Arts Festival website

• Created short-form content for over 150 local businesses, aligning imagery with brand identity and community values

• Designed promotional material for seasonal campaigns and local festivals

• Produced a weekly newsletter and authored editorial features highlighting local
  business growth

• Contributed to brand-aligned campaign messaging across digital and print channels to support economic development initiatives

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Kehoe Designs. Marketing and Events.

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• Transformed client visions into actionable creative strategies by drafting briefs and visual design boards for high-impact events

• Produced real-time event content at to support brand storytelling and post-event marketing

• Maintained the brand's blog and website in collaboration with leadership to shape brand-aligned design strategies

• Contributed to the development of promotional assets that elevated the brand family's identity across channels