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I'm Caroline.

Profile

     As a creative advertising and marketing self-starter, I am passionate about creating meaningful change through client relationships and human-centered campaigns. With a passion for brand transformations and copywriting, I have developed my skills in the world of agencies, non-profits, event firms, and start-ups.

 

With a sharp eye for detail and a commitment to excellence, I bring a unique perspective to every project I take on. My superpower is the art of storytelling in all my projects and finding new, creative ways to bring my precision and entrepreneurial spirit to your brand.

Experience

Inigo Communications. Promotions. Account Management.

  • Managed account relations and event production for United Airlines and Guatemala Mission Coffee

  • Took initiative in the long-term partnership with PR Agency Golin by leading internal team relationship management

  • Assumed responsibility for managing all forward- facing branding initiatives to a consistent brand image

  • Fostered strong client relationships by addressing inquiries and providing strategic guidance

  • Monitored industry trends and competitors to stay informed of market dynamics and opportunities

Edgewater Chamber of Commerce. Design and Marketing. 

  • Led the rebranding initiative for the website to enhance user experience through logistical planning and design

  • Demonstrated visual storytelling skills by shooting content for over 150 chamber members

  • Produced a weekly newsletter

  • Authored editorial pieces about the community business growth and infrastructure

  • Designed promotional advertising material for summer festivals to capture the brand identity of each event

Kehoe Designs. Marketing and Events.

  • Drafted creative briefs for events and design boards to turn client visions into actionable plans

  • Produced content during on-site events

  • Maintained the company's blog and website, worked closely with marketing directors to shape design strategies

Spott. Viral App Marketing. 

  • Facilitated connections by bridging investors with clients and back-end creators

  • Spearheaded influencer-fluency initiatives with action-oriented project management

  • Hosted and managed live events for app go-lives

  • Conducted market research and competitive analysis for industry news and campaign updates

  • Met projected growth goals by actively engaging with the community and responding to user feedback

Skills

Competitive Analysis | Creative Direction | Email Marketing | Newsletters | Web Design | SEO | Account Management | Social Media Management | Logo Design | Brand Transformation | Event Management | Graphic Design | Copywriting | Typography

Tools

Microsoft Office (Excel, Word, Powerpoint, etc.), Adobe Suite (InDesign, Photoshop, Illustrator, etc.), Figma, Wordpress, Meltwater, Hootsuite, Mailchimp, Constant Contact, Blendr, SketchUp, Google Analytics, Procreate, Yoast SEO, Meta Business Suite

Contact

Email - caroline@shasek.com

Tel - 312-860-5682

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